Recho Promises a Mega Music Comeback

Early in 2011 Bongo Flava was introduced to a new voice, one that threatened to shatter the hegemony that was once a preserve of some few female artistes.

This was the beginning of the rise to prominence of Winifrida Josephat aka Recho.

With the release of her debut hit single 'Kizunguzungu' the revelry that was growing thirsty for something new immediately labeled her the new Ray C, a comparison that she took postively.

Recho has a fallen down the pecking order from Bongo Flava's Princess who attracted all sorts of attention to a struggling artiste in melancholy.

Return from Muscat.

Two weeks ago she announced her return after a long self imposed exile that put her out of the limelight for quite a while and as she later confirmed she was in Muscat.

Her travel to the Middle East was another mysterious story that attracted plenty of gossip providing fodder to the tabloid outlets and the social media.

From her diary of confessions, Recho has been through a lot in the past two years and she could have followed in the footsteps of the person she modeled her career around.

Apparently her visit to Dubai wasn't work related, it was purely out of pleasure, unfortunately she overstayed her invitation something that landed her into hot waters with authorities there.

As Recho announced her return she looked weary, her cries of back stabbers and how cruel the industry was is only a sign that the recent events had taken a serious toll on her. She promises to release a new song a soon as possible and in her words it is going to be a song that her 'supposedly' huge following can relate with.

It is not clear under which management she is currently on but it is obvious that those leading her are oblivious of the realities of today's Bongo Flava music. One year of inactivity and lack of credible visibility could be enough to rush your career to grave yard.

This is a fast moving industry that barely waits for anyone, in her absence plenty of new talent has emerged and it will only be fair to say that her patch has been taken.

During that time starlet Ruby got the country singing with her debut single Na Yule, Nikuvumilie ft Baraka Da Prince and her latest offering, 'Forever' are some of the titles to beat on every playlist.

The way we consume music today has changed and as diverse as probably as the consumers themselves, therefore it is not going to be business as usual. Getting her crown back will take some artistic and managerial sacrifices.